diff --git a/Documentation/driver-api/nvmem.rst b/Documentation/driver-api/nvmem.rst
index e3366322d46c..de221e91c8e3 100644
--- a/Documentation/driver-api/nvmem.rst
+++ b/Documentation/driver-api/nvmem.rst
@@ -185,3 +185,18 @@ ex::
 =====================
 
 See Documentation/devicetree/bindings/nvmem/nvmem.txt
+
+8. NVMEM layouts
+================
+
+NVMEM layouts are yet another mechanism to create cells. With the device
+tree binding it is possible to specify simple cells by using an offset
+and a length. Sometimes, the cells doesn't have a static offset, but
+the content is still well defined, e.g. tag-length-values. In this case,
+the NVMEM device content has to be first parsed and the cells need to
+be added accordingly. Layouts let you read the content of the NVMEM device
+and let you add cells dynamically.
+
+Another use case for layouts is the post processing of cells. With layouts,
+it is possible to associate a custom post processing hook to a cell. It
+even possible to add this hook to cells not created by the layout itself.
diff --git a/drivers/nvmem/Kconfig b/drivers/nvmem/Kconfig
index 3b3832f4dfad..a2afba11c890 100644
--- a/drivers/nvmem/Kconfig
+++ b/drivers/nvmem/Kconfig
@@ -21,6 +21,10 @@ config NVMEM_SYSFS
 	 This interface is mostly used by userspace applications to
 	 read/write directly into nvmem.
 
+# Layouts
+
+source "drivers/nvmem/layouts/Kconfig"
+
 # Devices
 
 config NVMEM_APPLE_EFUSES
diff --git a/drivers/nvmem/Makefile b/drivers/nvmem/Makefile
index 6a1efffa88f0..f82431ec8aef 100644
--- a/drivers/nvmem/Makefile
+++ b/drivers/nvmem/Makefile
@@ -5,6 +5,7 @@
 
 obj-$(CONFIG_NVMEM)		+= nvmem_core.o
 nvmem_core-y			:= core.o
+obj-y				+= layouts/
 
 # Devices
 obj-$(CONFIG_NVMEM_APPLE_EFUSES)	+= nvmem-apple-efuses.o
diff --git a/drivers/nvmem/core.c b/drivers/nvmem/core.c
index 22024b830788..b9be1faeb7be 100644
--- a/drivers/nvmem/core.c
+++ b/drivers/nvmem/core.c
@@ -40,6 +40,7 @@ struct nvmem_device {
 	nvmem_reg_write_t	reg_write;
 	nvmem_cell_post_process_t cell_post_process;
 	struct gpio_desc	*wp_gpio;
+	struct nvmem_layout	*layout;
 	void *priv;
 };
 
@@ -74,6 +75,9 @@ static LIST_HEAD(nvmem_lookup_list);
 
 static BLOCKING_NOTIFIER_HEAD(nvmem_notifier);
 
+static DEFINE_SPINLOCK(nvmem_layout_lock);
+static LIST_HEAD(nvmem_layouts);
+
 static int __nvmem_reg_read(struct nvmem_device *nvmem, unsigned int offset,
 			    void *val, size_t bytes)
 {
@@ -728,6 +732,101 @@ static int nvmem_add_cells_from_of(struct nvmem_device *nvmem)
 	return 0;
 }
 
+int __nvmem_layout_register(struct nvmem_layout *layout, struct module *owner)
+{
+	layout->owner = owner;
+
+	spin_lock(&nvmem_layout_lock);
+	list_add(&layout->node, &nvmem_layouts);
+	spin_unlock(&nvmem_layout_lock);
+
+	return 0;
+}
+EXPORT_SYMBOL_GPL(__nvmem_layout_register);
+
+void nvmem_layout_unregister(struct nvmem_layout *layout)
+{
+	spin_lock(&nvmem_layout_lock);
+	list_del(&layout->node);
+	spin_unlock(&nvmem_layout_lock);
+}
+EXPORT_SYMBOL_GPL(nvmem_layout_unregister);
+
+static struct nvmem_layout *nvmem_layout_get(struct nvmem_device *nvmem)
+{
+	struct device_node *layout_np, *np = nvmem->dev.of_node;
+	struct nvmem_layout *l, *layout = NULL;
+
+	layout_np = of_get_child_by_name(np, "nvmem-layout");
+	if (!layout_np)
+		return NULL;
+
+	spin_lock(&nvmem_layout_lock);
+
+	list_for_each_entry(l, &nvmem_layouts, node) {
+		if (of_match_node(l->of_match_table, layout_np)) {
+			if (try_module_get(l->owner))
+				layout = l;
+
+			break;
+		}
+	}
+
+	spin_unlock(&nvmem_layout_lock);
+	of_node_put(layout_np);
+
+	return layout;
+}
+
+static void nvmem_layout_put(struct nvmem_layout *layout)
+{
+	if (layout)
+		module_put(layout->owner);
+}
+
+static int nvmem_add_cells_from_layout(struct nvmem_device *nvmem)
+{
+	struct nvmem_layout *layout = nvmem->layout;
+	int ret;
+
+	if (layout && layout->add_cells) {
+		ret = layout->add_cells(&nvmem->dev, nvmem, layout);
+		if (ret)
+			return ret;
+	}
+
+	return 0;
+}
+
+#if IS_ENABLED(CONFIG_OF)
+/**
+ * of_nvmem_layout_get_container() - Get OF node to layout container.
+ *
+ * @nvmem: nvmem device.
+ *
+ * Return: a node pointer with refcount incremented or NULL if no
+ * container exists. Use of_node_put() on it when done.
+ */
+struct device_node *of_nvmem_layout_get_container(struct nvmem_device *nvmem)
+{
+	return of_get_child_by_name(nvmem->dev.of_node, "nvmem-layout");
+}
+EXPORT_SYMBOL_GPL(of_nvmem_layout_get_container);
+#endif
+
+const void *nvmem_layout_get_match_data(struct nvmem_device *nvmem,
+					struct nvmem_layout *layout)
+{
+	struct device_node __maybe_unused *layout_np;
+	const struct of_device_id *match;
+
+	layout_np = of_nvmem_layout_get_container(nvmem);
+	match = of_match_node(layout->of_match_table, layout_np);
+
+	return match ? match->data : NULL;
+}
+EXPORT_SYMBOL_GPL(nvmem_layout_get_match_data);
+
 /**
  * nvmem_register() - Register a nvmem device for given nvmem_config.
  * Also creates a binary entry in /sys/bus/nvmem/devices/dev-name/nvmem
@@ -834,6 +933,12 @@ struct nvmem_device *nvmem_register(const struct nvmem_config *config)
 			goto err_put_device;
 	}
 
+	/*
+	 * If the driver supplied a layout by config->layout, the module
+	 * pointer will be NULL and nvmem_layout_put() will be a noop.
+	 */
+	nvmem->layout = config->layout ?: nvmem_layout_get(nvmem);
+
 	if (config->cells) {
 		rval = nvmem_add_cells(nvmem, config->cells, config->ncells);
 		if (rval)
@@ -854,12 +959,17 @@ struct nvmem_device *nvmem_register(const struct nvmem_config *config)
 	if (rval)
 		goto err_remove_cells;
 
+	rval = nvmem_add_cells_from_layout(nvmem);
+	if (rval)
+		goto err_remove_cells;
+
 	blocking_notifier_call_chain(&nvmem_notifier, NVMEM_ADD, nvmem);
 
 	return nvmem;
 
 err_remove_cells:
 	nvmem_device_remove_all_cells(nvmem);
+	nvmem_layout_put(nvmem->layout);
 	if (config->compat)
 		nvmem_sysfs_remove_compat(nvmem, config);
 err_put_device:
@@ -881,6 +991,7 @@ static void nvmem_device_release(struct kref *kref)
 		device_remove_bin_file(nvmem->base_dev, &nvmem->eeprom);
 
 	nvmem_device_remove_all_cells(nvmem);
+	nvmem_layout_put(nvmem->layout);
 	device_unregister(&nvmem->dev);
 }
 
@@ -1246,6 +1357,15 @@ struct nvmem_cell *of_nvmem_cell_get(struct device_node *np, const char *id)
 		return ERR_PTR(-EINVAL);
 	}
 
+	/* nvmem layouts produce cells within the nvmem-layout container */
+	if (of_node_name_eq(nvmem_np, "nvmem-layout")) {
+		nvmem_np = of_get_next_parent(nvmem_np);
+		if (!nvmem_np) {
+			of_node_put(cell_np);
+			return ERR_PTR(-EINVAL);
+		}
+	}
+
 	nvmem = __nvmem_device_get(nvmem_np, device_match_of_node);
 	of_node_put(nvmem_np);
 	if (IS_ERR(nvmem)) {
diff --git a/drivers/nvmem/layouts/Kconfig b/drivers/nvmem/layouts/Kconfig
new file mode 100644
index 000000000000..9ad3911d1605
--- /dev/null
+++ b/drivers/nvmem/layouts/Kconfig
@@ -0,0 +1,5 @@
+# SPDX-License-Identifier: GPL-2.0
+
+menu "Layout Types"
+
+endmenu
diff --git a/drivers/nvmem/layouts/Makefile b/drivers/nvmem/layouts/Makefile
new file mode 100644
index 000000000000..6fdb3c60a4fa
--- /dev/null
+++ b/drivers/nvmem/layouts/Makefile
@@ -0,0 +1,4 @@
+# SPDX-License-Identifier: GPL-2.0
+#
+# Makefile for nvmem layouts.
+#
diff --git a/include/linux/nvmem-consumer.h b/include/linux/nvmem-consumer.h
index 1f62f7ba71ca..fa030d93b768 100644
--- a/include/linux/nvmem-consumer.h
+++ b/include/linux/nvmem-consumer.h
@@ -239,6 +239,7 @@ struct nvmem_cell *of_nvmem_cell_get(struct device_node *np,
 				     const char *id);
 struct nvmem_device *of_nvmem_device_get(struct device_node *np,
 					 const char *name);
+struct device_node *of_nvmem_layout_get_container(struct nvmem_device *nvmem);
 #else
 static inline struct nvmem_cell *of_nvmem_cell_get(struct device_node *np,
 						   const char *id)
@@ -251,6 +252,12 @@ static inline struct nvmem_device *of_nvmem_device_get(struct device_node *np,
 {
 	return ERR_PTR(-EOPNOTSUPP);
 }
+
+static inline struct device_node *
+of_nvmem_layout_get_container(struct nvmem_device *nvmem)
+{
+	return ERR_PTR(-EOPNOTSUPP);
+}
 #endif /* CONFIG_NVMEM && CONFIG_OF */
 
 #endif  /* ifndef _LINUX_NVMEM_CONSUMER_H */
diff --git a/include/linux/nvmem-provider.h b/include/linux/nvmem-provider.h
index 0262b86194eb..535c5f9f3309 100644
--- a/include/linux/nvmem-provider.h
+++ b/include/linux/nvmem-provider.h
@@ -88,6 +88,7 @@ struct nvmem_cell_info {
  * @stride:	Minimum read/write access stride.
  * @priv:	User context passed to read/write callbacks.
  * @ignore_wp:  Write Protect pin is managed by the provider.
+ * @layout:	Fixed layout associated with this nvmem device.
  *
  * Note: A default "nvmem<id>" name will be assigned to the device if
  * no name is specified in its configuration. In such case "<id>" is
@@ -109,6 +110,7 @@ struct nvmem_config {
 	bool			read_only;
 	bool			root_only;
 	bool			ignore_wp;
+	struct nvmem_layout	*layout;
 	struct device_node	*of_node;
 	bool			no_of_node;
 	nvmem_reg_read_t	reg_read;
@@ -142,6 +144,33 @@ struct nvmem_cell_table {
 	struct list_head	node;
 };
 
+/**
+ * struct nvmem_layout - NVMEM layout definitions
+ *
+ * @name:		Layout name.
+ * @of_match_table:	Open firmware match table.
+ * @add_cells:		Will be called if a nvmem device is found which
+ *			has this layout. The function will add layout
+ *			specific cells with nvmem_add_one_cell().
+ * @owner:		Pointer to struct module.
+ * @node:		List node.
+ *
+ * A nvmem device can hold a well defined structure which can just be
+ * evaluated during runtime. For example a TLV list, or a list of "name=val"
+ * pairs. A nvmem layout can parse the nvmem device and add appropriate
+ * cells.
+ */
+struct nvmem_layout {
+	const char *name;
+	const struct of_device_id *of_match_table;
+	int (*add_cells)(struct device *dev, struct nvmem_device *nvmem,
+			 struct nvmem_layout *layout);
+
+	/* private */
+	struct module *owner;
+	struct list_head node;
+};
+
 #if IS_ENABLED(CONFIG_NVMEM)
 
 struct nvmem_device *nvmem_register(const struct nvmem_config *cfg);
@@ -156,6 +185,14 @@ void nvmem_del_cell_table(struct nvmem_cell_table *table);
 int nvmem_add_one_cell(struct nvmem_device *nvmem,
 		       const struct nvmem_cell_info *info);
 
+int __nvmem_layout_register(struct nvmem_layout *layout, struct module *owner);
+#define nvmem_layout_register(layout) \
+	__nvmem_layout_register(layout, THIS_MODULE)
+void nvmem_layout_unregister(struct nvmem_layout *layout);
+
+const void *nvmem_layout_get_match_data(struct nvmem_device *nvmem,
+					struct nvmem_layout *layout);
+
 #else
 
 static inline struct nvmem_device *nvmem_register(const struct nvmem_config *c)
@@ -179,5 +216,19 @@ static inline int nvmem_add_one_cell(struct nvmem_device *nvmem,
 	return -EOPNOTSUPP;
 }
 
+static inline int nvmem_layout_register(struct nvmem_layout *layout)
+{
+	return -EOPNOTSUPP;
+}
+
+static inline void nvmem_layout_unregister(struct nvmem_layout *layout) {}
+
+static inline const void *
+nvmem_layout_get_match_data(struct nvmem_device *nvmem,
+			    struct nvmem_layout *layout)
+{
+	return NULL;
+}
+
 #endif /* CONFIG_NVMEM */
 #endif  /* ifndef _LINUX_NVMEM_PROVIDER_H */